E-commerce: the power of TikTok

By Jennifer Broere
15 January, 2023

I'm constantly searching for new methods to save costs and keep up with the newest trends. Here is no doubting the influence that e-commerce has had on the way we shop when it comes to purchasing goods. The days of physically visiting a business to make a purchase are long gone. We can now get anything we want and have it delivered straight to our doorsteps with only a few clicks.

TikTok
TikTok, a Chinese platform, is the new player in town that is upending the e-commerce landscape. For those who have been living under a rock, TikTok is a platform for creating and sharing 15-second music-accompanied videos. TikTok has developed into a significant source of inspiration for users when it comes to fashion, cosmetics, and even home products, despite the fact that it may seem like an unexpected location to purchase.


Source:  S.Rice,2020 

Why TikTok

The feeling of community TikTok fosters is one of the reasons I think it is so effective for e-commerce. A big and engaged audience may hear from individuals about their experiences with and views on items, which can result in a powerful kind of word-of-mouth marketing.

TikTok is excellent for shopping since it enables a more immersive and participatory experience. TikTok consumers may watch a product in motion and get a better idea of how it truly functions rather than simply viewing a static image of it.

TikTok offers businesses a special chance to connect with a younger, more tech-savvy audience. Companies may increase brand loyalty and boost sales in a way that's not achievable through conventional advertising strategies by producing interesting and entertaining content.

The confectionery company Candy Fun House, which has had tremendous success on TikTok, is a fantastic example of this. Candy Funhouse was founded by Jamal Hejazi. They have been able to use the platform to promote their products in a way that seems natural and real, which has helped them garner a sizable following and generate a lot of sales.

I'm constantly searching for new, creative methods to save money and keep an eye for the newest trends, and TikTok has established itself as a new key player in the e-commerce industry. It's a app that is absolutely worth paying attention to thanks to its strong sense of community and engaging purchasing experience. TikTok is a site that is absolutely worth checking out, whether you're a marketing manager trying to attract a younger audience or a shopper seeking for ideas and offers.

If you want to learn more about TikTok, I would suggest you just download the app and check out by yourself.  


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